ROI tracking puts actionable intelligence at your fingertips
ROI tracking and reporting gives business decision makers access
to information you need to make decisions critical to the success
of your business' online efforts quickly and effectively.
Testing and tracking are crucial to online
success. By testing and tracking results of your online marketing
can adjust and hone your message, layout, visitor path, navigation,
and ultimately conversions.
ROI tracking and reporting can support the evolution of your website
into an efficient, effective marketing powerhouse, lowering the
cost of getting visitors to your site and converting them into
customers. Below some of the ways accurate, detailed ROI tracking
and reporting can apply to your online marketing.
- Search engine optimization results -
Bid management and keyword selection are more effective when
you have hard data to back your decisions. Compare results from
search engine ranking, paid inclusion, and pay-per-click ads
to hone your search marketing strategy.
- Online sales analysis -
Detailed tracking gives you insight into the effectiveness of
your online sales channel. Find where customers abandon shopping
See which products may need better descriptions, which promotions
didn’t meet conversion goals—and learn how to improve
- Content and navigation effectiveness -
See where site visitors enter and leave your site. Which pages
they spend time on, which links they are drawn to. You’ll
gain invaluable insight into layout, copy, and navigation
techniques, and you can test to optimize conversion.
- Online marketing campaign performance -
Evaluate conversion metrics and response results from email
marketing, online advertising, and affiliate and partner
campaign successes, avoid costly mistakes.
- Customer segmentation -
Identify differences in behavior, objectives, and preferences
within your audience. Target your most valuable customer
the right messages. Know how to treat customers from each
segment to build and retain a strong customer base.
- Customer support performance -
Optimize your online customer support channel with metrics
that show visitor paths and conversions. You’ll be
better equipped to improve customer satisfaction for online
reducing the cost of support.
SEO Trend Advantage™ supports your online marketing efforts
with highly targeted for marketing ROI tracking and reporting. Find out more about SEO Trend Advantage ™ here.